The Woolly Thistle is a fast-paced, growing e-commerce company that specializes in the highest quality knitting and crochet yarns, patterns, and kits. We are a small and passionate team doing great things together. Our core values include: being creative, tenacious, inclusive, caring, and courageous in all we do. We collaborate constantly, so honesty and integrity are baseline requirements. 

Our mission is to serve our customers who value the collections we create, the supportive insights we share, and the inclusive community we’ve built; and our suppliers, those hardy souls shepherding in the fields to raise the wool we hold in high esteem. When our customers and suppliers succeed, we do too.

We're Hiring!

Marketing Coordinator (Full-time, In-house @ West Lebanon, NH)

We’re looking for a Marketing Coordinator to serve as the operational hub of our Marketing team.

About the Role

The Marketing Coordinator is responsible for coordinating short-term marketing execution across email, social media, programs, Shopcast, website updates, and the Shopfront. This role ensures that all marketing efforts stay aligned, on schedule, and well-communicated.

You’ll work closely with the Marketing Manager and our specialized Coordinators (Email, Programs, Ecommerce), helping the team execute smoothly and consistently. This role is ideal for someone who thrives on organization, communication, and keeping many moving pieces aligned.

This is an in-person role based in West Lebanon, NH.

Key Responsibilities

• Coordinate short-term marketing execution across all channels
  

• Maintain marketing timelines, task tracking, and communication using Monday.com
  

• Ensure all team members and partners are working from the same plan
  

• Act as the communication hub within the Marketing team
  

• Collaborate with Operations to ensure marketing priorities are reflected in the Shopfront
  

• Track and share basic performance metrics to support decision-making
  

• Proactively flag risks, gaps, or misalignment and help drive solutions
  

What We’re Looking For

• Strong organizational and communication skills
  

• Experience coordinating marketing, content, or ecommerce workflows
  

• High attention to detail and follow-through
  

• Comfort working across teams and managing deadlines
  

• Familiarity with tools like Shopify, Klaviyo, Google Workspace, or Monday.com (or willingness to learn quickly)
  

• Curiosity and interest in learning about yarn, knitting, and fiber arts (experience not required)
  

Why Join Us

• Collaborative, supportive team environment
  

• Opportunity to grow with a values-driven ecommerce business
  

• Competitive pay, PTO, 401k, Health Reimbursement Account (HRA)

• Generous employee discount on yarn and products
  

If interested, please email us at info@thewoollythistle.com and put "MARKETING COORDINATOR" in the subject line.